I was having an interesting discussion last week with someone who is in the image processing business and he was lamenting the fact that there is so much video around these days - in all areas of life, not just in the marketing sector - that it is becoming like wallpaper and in danger of losing its impact
Brendan Seery 18 Apr 2017
The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…
Tom Jackson 24 Jan 2017
Twenty startups have been selected from nine African countries to pitch in front of investors that include Dave McClure, Tim Draper and Chris Kirubi
Tom Jackson 7 Nov 2016
Making your brand an interesting voice to listen to on social media is a mixture of intuition and trial and error. The Telkom social media accounts lack of both of these was exposed
Skhumbuzo Tuswa 11 Aug 2016
I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts
Chiara Di Rago 19 Jul 2016
Culture - it can make or break an otherwise viable business. It's that personality that drives performance, that special something that draws people to want to be part of an organisation
Harry Welby-Cooke 14 Jul 2016
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa
Louise Marsland 16 Jun 2016
We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world
Gary Lawrence 30 Oct 2014
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
Sindy Peters 5 Dec 2013
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
Anton Harber 15 Nov 2013
90% of success is just 'pitching up'. Be there and you will be relevant, right? Not in Namibia. The South Africans seem to have taken a rather arrogant view. "We dominate from our strategy and buying power" is how one agency put it. Understandably so; they can show client value without having to get outside of their comfort zones.
Tatenda Chiweshe 31 Aug 2012